The Dark Side of the iPhone 5S Lines

Google+ Pinterest LinkedIn Tumblr +

Video is ready, Click Here to View ×


i waited in line for 10 hours for the first iPhone, also waited in line, outside the mall, in 1999 for the Sega Dreamcast. it’s like tailgating. being excited about something and letting that excitement grow along side similarly minded people. when i went out for the 5S launch i found a lot of that excitement and enthusiasm but i also found a lot of tired anxious people who were waiting in line for reasons other than their own desire for a product. that was a little bothersome. the scene at the apple store just before the phones release was also a sight i’d never experienced. beyond excitement it was closer to hysteria. encouraged by hundreds of equally hysterical employees in blue shirts. at the peak of that hysteria i stopped and reminded myself what the impetus was for all of this; a new phone. that warranted a head shake and an eye roll. it’s fun to get excited about something, no matter how ridiculous it may seem. i went to the superbowl once and when the patriots lost my best friend started crying. i can understand sleeping on the street for a new toy more than i can crying over a professional sports game.. it takes all kinds i suppose.

follow me on

I made this with my friend gabriel nussbaum,
check out his work

Share.

About Author

35 Comments

  1. This says more about how boring life is for a lot of people than it does about iPhones.
    Casey definitely can "seize the day", but most people can't.

  2. I don't really know what's the point of waiting in line for days, like can't you just wait one more week or two to get it without any lines.

  3. The welcome/celebration ritual Apple employees did makes me wanna vomit, they just trying to make those stupid first people who waited for 2 weeks feel like they are special or have accomplished something great, truth is, it is nothing but pure stupidity

  4. This is the first casey neistat video i ever watched (about 3 years ago.) I regret not finding this channel sooner.

  5. I know this video was posted a long time ago but I wonder if the guy at the start felt accomplished when he got home. Did he think it was worth it?

  6. Watching this about a 5s today, having just dumped my 6s Plus because I felt like needing an upgrade – just makes me think about how soon the 8 plus will be outdated. I always skip 1-2 Generations but it is still weird how the desire builds for a new model.
    But sleeping in Front of the store? That is crazy.